Grid of screenshots showcasing AMBOSS features such as study plans, question banks, and performance analytics, displayed on tablet screens against a light background.

Full circle design process

Design System

Team Scaling

Scalable platform redesign for students and doctors

Over 2.5 years, the team I worked with undertook the ambitious challenge of completely redesigning a medical software platform. This platform, widely used by students in Germany, had an outdated design and lacked the adaptability needed for expansion into the US market, where different standards applied. The goal was to modernize the system, improve user experience, and create a scalable solution that could cater to both students and doctors.

timeframe:

2017-2020

my role:

Product designer

company:

AMBOSS

team:

8-80 people

Grid of screenshots showcasing AMBOSS features such as study plans, question banks, and performance analytics, displayed on tablet screens against a light background.

Full circle design process

Design System

Team Scaling

Scalable platform redesign for students and doctors

Over 2.5 years, the team I worked with undertook the ambitious challenge of completely redesigning a medical software platform. This platform, widely used by students in Germany, had an outdated design and lacked the adaptability needed for expansion into the US market, where different standards applied. The goal was to modernize the system, improve user experience, and create a scalable solution that could cater to both students and doctors.

timeframe:

2017-2020

my role:

Product designer

company:

AMBOSS

team:

8-80 people

Grid of screenshots showcasing AMBOSS features such as study plans, question banks, and performance analytics, displayed on tablet screens against a light background.

Full circle design process

Design System

Team Scaling

Scalable platform redesign for students and doctors

Over 2.5 years, the team I worked with undertook the ambitious challenge of completely redesigning a medical software platform. This platform, widely used by students in Germany, had an outdated design and lacked the adaptability needed for expansion into the US market, where different standards applied. The goal was to modernize the system, improve user experience, and create a scalable solution that could cater to both students and doctors.

timeframe:

2017-2020

my role:

Product designer

company:

AMBOSS

team:

8-80 people

Facing a problem

With little competition in Germany, product innovation slowed. The outdated design led to poor user engagement and frustration.

To expand into the competitive US market, we needed to overhaul the platform and meet higher user expectations.

This image features a white rectangular box on a green gradient background, listing product challenges such as slowed innovation, outdated design, and expansion to the US, using icons for emphasis.

Facing a problem

With little competition in Germany, product innovation slowed. The outdated design led to poor user engagement and frustration.

To expand into the competitive US market, we needed to overhaul the platform and meet higher user expectations.

This image features a white rectangular box on a green gradient background, listing product challenges such as slowed innovation, outdated design, and expansion to the US, using icons for emphasis.

Facing a problem

With little competition in Germany, product innovation slowed. The outdated design led to poor user engagement and frustration.

To expand into the competitive US market, we needed to overhaul the platform and meet higher user expectations.

This image features a white rectangular box on a green gradient background, listing product challenges such as slowed innovation, outdated design, and expansion to the US, using icons for emphasis.

Analysing system

Our lead (with my support) split the platform into three key areas:

Didactic

  • Qbank – test practice

  • Library – articles, videos, image quizzes

  • Analytics – tracks study progress

Operational

  • User settings

  • Payments

  • Institutional licenses

Apps

  • Qbank app

  • Library app

We reviewed each from UX and UI angles to spot areas for improvement.

A person writes on a whiteboard filled with diagrams, notes, and sticky notes, indicating a brainstorming or planning session in an office setting.

Analysing system

Our lead (with my support) split the platform into three key areas:

Didactic

  • Qbank – test practice

  • Library – articles, videos, image quizzes

  • Analytics – tracks study progress

Operational

  • User settings

  • Payments

  • Institutional licenses

Apps

  • Qbank app

  • Library app

We reviewed each from UX and UI angles to spot areas for improvement.

A person writes on a whiteboard filled with diagrams, notes, and sticky notes, indicating a brainstorming or planning session in an office setting.

Analysing system

Our lead (with my support) split the platform into three key areas:

Didactic

  • Qbank – test practice

  • Library – articles, videos, image quizzes

  • Analytics – tracks study progress

Operational

  • User settings

  • Payments

  • Institutional licenses

Apps

  • Qbank app

  • Library app

We reviewed each from UX and UI angles to spot areas for improvement.

A person writes on a whiteboard filled with diagrams, notes, and sticky notes, indicating a brainstorming or planning session in an office setting.

Early prototyping

  • Paper prototypes to map flows

  • Card sorting for IA

  • Stakeholder interviews and internal user testing

  • Lo-fi wireframes to test ideas

  • Visual language setup for consistency

An online study planning tool interface is displayed with step-by-step settings, alongside a hand-drawn sketch of various digital devices and user interface elements.

Early prototyping

  • Paper prototypes to map flows

  • Card sorting for IA

  • Stakeholder interviews and internal user testing

  • Lo-fi wireframes to test ideas

  • Visual language setup for consistency

An online study planning tool interface is displayed with step-by-step settings, alongside a hand-drawn sketch of various digital devices and user interface elements.

Early prototyping

  • Paper prototypes to map flows

  • Card sorting for IA

  • Stakeholder interviews and internal user testing

  • Lo-fi wireframes to test ideas

  • Visual language setup for consistency

An online study planning tool interface is displayed with step-by-step settings, alongside a hand-drawn sketch of various digital devices and user interface elements.

The Redesign Process

Spanning 2.5 years, we followed Design Thinking—research, ideation, prototyping, testing, and iteration across all areas.

Illustration of the male urinary bladder anatomy, showing detailed internal structures, alongside digital study summaries featuring step assessments, task performance graphs, and user interface elements for learning progress tracking.

The Redesign Process

Spanning 2.5 years, we followed Design Thinking—research, ideation, prototyping, testing, and iteration across all areas.

Illustration of the male urinary bladder anatomy, showing detailed internal structures, alongside digital study summaries featuring step assessments, task performance graphs, and user interface elements for learning progress tracking.

The Redesign Process

Spanning 2.5 years, we followed Design Thinking—research, ideation, prototyping, testing, and iteration across all areas.

Illustration of the male urinary bladder anatomy, showing detailed internal structures, alongside digital study summaries featuring step assessments, task performance graphs, and user interface elements for learning progress tracking.

UX Overhaul – Didactic

  • Reworked signup/login flows for diverse user types

  • Improved analytics usability with data team

  • Introduced personalized study plans

  • Created Qbank–Library split view

  • Redesigned Qbank sessions and added new features

  • Enhanced image/video interaction
    (Image: “Next takes shape” – Will (c))

A series of screenshots display a medical software interface featuring a to-do list, diagnostic guidance, progress tracking charts, and a forum discussion, highlighting educational tools for healthcare professionals.

UX Overhaul – Didactic

  • Reworked signup/login flows for diverse user types

  • Improved analytics usability with data team

  • Introduced personalized study plans

  • Created Qbank–Library split view

  • Redesigned Qbank sessions and added new features

  • Enhanced image/video interaction
    (Image: “Next takes shape” – Will (c))

A series of screenshots display a medical software interface featuring a to-do list, diagnostic guidance, progress tracking charts, and a forum discussion, highlighting educational tools for healthcare professionals.

UX Overhaul – Didactic

  • Reworked signup/login flows for diverse user types

  • Improved analytics usability with data team

  • Introduced personalized study plans

  • Created Qbank–Library split view

  • Redesigned Qbank sessions and added new features

  • Enhanced image/video interaction
    (Image: “Next takes shape” – Will (c))

A series of screenshots display a medical software interface featuring a to-do list, diagnostic guidance, progress tracking charts, and a forum discussion, highlighting educational tools for healthcare professionals.

UX Overhaul – Operational

  • Simplified settings and payments

  • Built a unified design system

  • Worked closely with developers on implementation

A layered website interface showing a flowchart diagram on the left, illustrating strategic career paths for medical students, with fields for billing information, including name and address inputs, alongside a form highlighting current study details and career objectives on the right.

UX Overhaul – Operational

  • Simplified settings and payments

  • Built a unified design system

  • Worked closely with developers on implementation

A layered website interface showing a flowchart diagram on the left, illustrating strategic career paths for medical students, with fields for billing information, including name and address inputs, alongside a form highlighting current study details and career objectives on the right.

UX Overhaul – Operational

  • Simplified settings and payments

  • Built a unified design system

  • Worked closely with developers on implementation

A layered website interface showing a flowchart diagram on the left, illustrating strategic career paths for medical students, with fields for billing information, including name and address inputs, alongside a form highlighting current study details and career objectives on the right.

UX Overhaul – Apps

  • Paused redesign due to legacy code

  • Restarted app overhaul after backend update

  • Redesign resumed by other team members

The image displays a digital interface of a medical resource on glucocorticoids, featuring sections on summary, overview, systemic corticosteroids, and mineralocorticoid effects, with a note stating that fludrocortisone is used specifically for adrenal insufficiency.

UX Overhaul – Apps

  • Paused redesign due to legacy code

  • Restarted app overhaul after backend update

  • Redesign resumed by other team members

The image displays a digital interface of a medical resource on glucocorticoids, featuring sections on summary, overview, systemic corticosteroids, and mineralocorticoid effects, with a note stating that fludrocortisone is used specifically for adrenal insufficiency.

UX Overhaul – Apps

  • Paused redesign due to legacy code

  • Restarted app overhaul after backend update

  • Redesign resumed by other team members

The image displays a digital interface of a medical resource on glucocorticoids, featuring sections on summary, overview, systemic corticosteroids, and mineralocorticoid effects, with a note stating that fludrocortisone is used specifically for adrenal insufficiency.

Team growth & structure changes

  • Shifted from satellite UX to embedded designers

  • Added rituals: updates, sprints, workshops

The image showcases a chart titled "Team growth" against a gradient blue-to-green background, detailing increases in team sizes: Design (2 to 6), Research (0 to 5), UX Writing (added 3), and Product/dev teams (15 to 80).

Team growth & structure changes

  • Shifted from satellite UX to embedded designers

  • Added rituals: updates, sprints, workshops

The image showcases a chart titled "Team growth" against a gradient blue-to-green background, detailing increases in team sizes: Design (2 to 6), Research (0 to 5), UX Writing (added 3), and Product/dev teams (15 to 80).

Team growth & structure changes

  • Shifted from satellite UX to embedded designers

  • Added rituals: updates, sprints, workshops

The image showcases a chart titled "Team growth" against a gradient blue-to-green background, detailing increases in team sizes: Design (2 to 6), Research (0 to 5), UX Writing (added 3), and Product/dev teams (15 to 80).

Continuous user research & iterations

With a growing research team, we ran regular user tests. I helped with interviews, notes, and analysis.

User interface design illustrating a multi-step process with a labeled stepper and various stages including Membership billing, Unlimited Qbank, Payment info, and Confirmation, accompanied by a search bar and billing section for navigation.

Continuous user research & iterations

With a growing research team, we ran regular user tests. I helped with interviews, notes, and analysis.

User interface design illustrating a multi-step process with a labeled stepper and various stages including Membership billing, Unlimited Qbank, Payment info, and Confirmation, accompanied by a search bar and billing section for navigation.

Continuous user research & iterations

With a growing research team, we ran regular user tests. I helped with interviews, notes, and analysis.

User interface design illustrating a multi-step process with a labeled stepper and various stages including Membership billing, Unlimited Qbank, Payment info, and Confirmation, accompanied by a search bar and billing section for navigation.

Design system

  • Created and maintained a component library

  • Evolved from Photoshop to Figma & Storybook

  • Weekly syncs with devs for alignment

An image showing a comprehensive design system template, featuring a variety of color swatches, including defaults, actions, and errors, alongside typographic elements like headers and interaction examples for hover and active states.

Design system

  • Created and maintained a component library

  • Evolved from Photoshop to Figma & Storybook

  • Weekly syncs with devs for alignment

An image showing a comprehensive design system template, featuring a variety of color swatches, including defaults, actions, and errors, alongside typographic elements like headers and interaction examples for hover and active states.

Design system

  • Created and maintained a component library

  • Evolved from Photoshop to Figma & Storybook

  • Weekly syncs with devs for alignment

An image showing a comprehensive design system template, featuring a variety of color swatches, including defaults, actions, and errors, alongside typographic elements like headers and interaction examples for hover and active states.

Implementation & growth experiments

  • Ongoing dev collaboration

  • Rigorous QA

  • Ran growth experiments

  • Maintained solid documentation

This image shows a digital interface of a personalized study plan platform, featuring sections for analytics and performance statistics, a progress donut chart, and customizable exam preparation options.

Implementation & growth experiments

  • Ongoing dev collaboration

  • Rigorous QA

  • Ran growth experiments

  • Maintained solid documentation

This image shows a digital interface of a personalized study plan platform, featuring sections for analytics and performance statistics, a progress donut chart, and customizable exam preparation options.

Implementation & growth experiments

  • Ongoing dev collaboration

  • Rigorous QA

  • Ran growth experiments

  • Maintained solid documentation

This image shows a digital interface of a personalized study plan platform, featuring sections for analytics and performance statistics, a progress donut chart, and customizable exam preparation options.

Outcome

Outcome

The redesign modernized the platform, enabling a successful US launch and attracting new users—especially doctors.

The system is now scalable, intuitive, and visually polished.

Two people in black T-shirts stand smiling in an office with bright natural lighting; on the right, a person works at a desk near a wall filled with sticky notes, as a screen displays a virtual fireplace, creating a cozy atmosphere.
Two people in black T-shirts stand smiling in an office with bright natural lighting; on the right, a person works at a desk near a wall filled with sticky notes, as a screen displays a virtual fireplace, creating a cozy atmosphere.

Made in 2025 in Framer by Ruslan Valikhanov

Photos by Yuli, Teresa, Alina

Illustrations for the home page: Yuli

Other links:

Home

About

CV

Click to copy my email
Thx for being here, have a good one! 🦑

Made in 2025 in Framer by Ruslan Valikhanov

Photos by Yuli, Teresa, Alina

Illustrations for the home page: Yuli

Other links:

Home

About

CV

Click to copy my email
Thx for being here, have a good one! 🦑

Made in 2025 in Framer by Ruslan Valikhanov

Photos by Yuli, Teresa, Alina

Illustrations for the home page: Yuli

Other links:

Home

About

CV

Click to copy my email
Thx for being here, have a good one! 🦑