Full circle design process
Design System
Team Scaling
Redesigning a medical software
Over 2.5 years, the team I worked with undertook the ambitious challenge of completely redesigning a medical software platform. This platform, widely used by students in Germany, had an outdated design and lacked the adaptability needed for expansion into the US market, where different standards applied. The goal was to modernize the system, improve user experience, and create a scalable solution that could cater to both students and doctors.
Full circle design process
Design System
Team Scaling
Redesigning a medical software
Over 2.5 years, the team I worked with undertook the ambitious challenge of completely redesigning a medical software platform. This platform, widely used by students in Germany, had an outdated design and lacked the adaptability needed for expansion into the US market, where different standards applied. The goal was to modernize the system, improve user experience, and create a scalable solution that could cater to both students and doctors.
Full circle design process
Design System
Team Scaling
Redesigning a medical software
Over 2.5 years, the team I worked with undertook the ambitious challenge of completely redesigning a medical software platform. This platform, widely used by students in Germany, had an outdated design and lacked the adaptability needed for expansion into the US market, where different standards applied. The goal was to modernize the system, improve user experience, and create a scalable solution that could cater to both students and doctors.
Facing a problem
With little competition in Germany, product innovation slowed. The outdated design led to poor user engagement and frustration.
To expand into the competitive US market, we needed to overhaul the platform and meet higher user expectations.
Facing a problem
With little competition in Germany, product innovation slowed. The outdated design led to poor user engagement and frustration.
To expand into the competitive US market, we needed to overhaul the platform and meet higher user expectations.
Facing a problem
With little competition in Germany, product innovation slowed. The outdated design led to poor user engagement and frustration.
To expand into the competitive US market, we needed to overhaul the platform and meet higher user expectations.
Analysing system
Our lead (with my support) split the platform into three key areas:
Didactic
Qbank – test practice
Library – articles, videos, image quizzes
Analytics – tracks study progress
Operational
User settings
Payments
Institutional licenses
Apps
Qbank app
Library app
We reviewed each from UX and UI angles to spot areas for improvement.
Analysing system
Our lead (with my support) split the platform into three key areas:
Didactic
Qbank – test practice
Library – articles, videos, image quizzes
Analytics – tracks study progress
Operational
User settings
Payments
Institutional licenses
Apps
Qbank app
Library app
We reviewed each from UX and UI angles to spot areas for improvement.
Analysing system
Our lead (with my support) split the platform into three key areas:
Didactic
Qbank – test practice
Library – articles, videos, image quizzes
Analytics – tracks study progress
Operational
User settings
Payments
Institutional licenses
Apps
Qbank app
Library app
We reviewed each from UX and UI angles to spot areas for improvement.
Early prototyping
Paper prototypes to map flows
Card sorting for IA
Stakeholder interviews and internal user testing
Lo-fi wireframes to test ideas
Visual language setup for consistency
Early prototyping
Paper prototypes to map flows
Card sorting for IA
Stakeholder interviews and internal user testing
Lo-fi wireframes to test ideas
Visual language setup for consistency
Early prototyping
Paper prototypes to map flows
Card sorting for IA
Stakeholder interviews and internal user testing
Lo-fi wireframes to test ideas
Visual language setup for consistency
The Redesign Process
Spanning 2.5 years, we followed Design Thinking—research, ideation, prototyping, testing, and iteration across all areas.
The Redesign Process
Spanning 2.5 years, we followed Design Thinking—research, ideation, prototyping, testing, and iteration across all areas.
The Redesign Process
Spanning 2.5 years, we followed Design Thinking—research, ideation, prototyping, testing, and iteration across all areas.
UX Overhaul – Didactic
Reworked signup/login flows for diverse user types
Improved analytics usability with data team
Introduced personalized study plans
Created Qbank–Library split view
Redesigned Qbank sessions and added new features
Enhanced image/video interaction
(Image: “Next takes shape” – Will (c))
UX Overhaul – Didactic
Reworked signup/login flows for diverse user types
Improved analytics usability with data team
Introduced personalized study plans
Created Qbank–Library split view
Redesigned Qbank sessions and added new features
Enhanced image/video interaction
(Image: “Next takes shape” – Will (c))
UX Overhaul – Didactic
Reworked signup/login flows for diverse user types
Improved analytics usability with data team
Introduced personalized study plans
Created Qbank–Library split view
Redesigned Qbank sessions and added new features
Enhanced image/video interaction
(Image: “Next takes shape” – Will (c))
UX Overhaul – Operational
Simplified settings and payments
Built a unified design system
Worked closely with developers on implementation
UX Overhaul – Operational
Simplified settings and payments
Built a unified design system
Worked closely with developers on implementation
UX Overhaul – Operational
Simplified settings and payments
Built a unified design system
Worked closely with developers on implementation
UX Overhaul – Apps
Paused redesign due to legacy code
Restarted app overhaul after backend update
Redesign resumed by other team members
UX Overhaul – Apps
Paused redesign due to legacy code
Restarted app overhaul after backend update
Redesign resumed by other team members
UX Overhaul – Apps
Paused redesign due to legacy code
Restarted app overhaul after backend update
Redesign resumed by other team members
Team growth & structure changes
Shifted from satellite UX to embedded designers
Added rituals: updates, sprints, workshops
Team growth & structure changes
Shifted from satellite UX to embedded designers
Added rituals: updates, sprints, workshops
Team growth & structure changes
Shifted from satellite UX to embedded designers
Added rituals: updates, sprints, workshops
Continuous user research & iterations
With a growing research team, we ran regular user tests. I helped with interviews, notes, and analysis.
Continuous user research & iterations
With a growing research team, we ran regular user tests. I helped with interviews, notes, and analysis.
Continuous user research & iterations
With a growing research team, we ran regular user tests. I helped with interviews, notes, and analysis.
Design system
Created and maintained a component library
Evolved from Photoshop to Figma & Storybook
Weekly syncs with devs for alignment
Design system
Created and maintained a component library
Evolved from Photoshop to Figma & Storybook
Weekly syncs with devs for alignment
Design system
Created and maintained a component library
Evolved from Photoshop to Figma & Storybook
Weekly syncs with devs for alignment
Implementation & growth experiments
Ongoing dev collaboration
Rigorous QA
Ran growth experiments
Maintained solid documentation
Implementation & growth experiments
Ongoing dev collaboration
Rigorous QA
Ran growth experiments
Maintained solid documentation
Implementation & growth experiments
Ongoing dev collaboration
Rigorous QA
Ran growth experiments
Maintained solid documentation
Outcome
Outcome
The redesign modernized the platform, enabling a successful US launch and attracting new users—especially doctors.
The system is now scalable, intuitive, and visually polished.
