Full circle design process
User Research
UX/UI
Custom study plans
Problem: How might we help students prepare for their exams in one unified place?
Solution: By empowering medical students to create their own study plans and structure their studies, while also providing them with recommendations for their further development.
Full circle design process
User Research
UX/UI
Custom study plans
Problem: How might we help students prepare for their exams in one unified place?
Solution: By empowering medical students to create their own study plans and structure their studies, while also providing them with recommendations for their further development.
Full circle design process
User Research
UX/UI
Custom study plans
Problem: How might we help students prepare for their exams in one unified place?
Solution: By empowering medical students to create their own study plans and structure their studies, while also providing them with recommendations for their further development.
Framing the problem
Our Business Unit asked us to support US expansion by improving early student retention.
To understand the challenges students faced and how to boost retention, we analyzed past interviews and partnered with User Research to run exploratory interviews and task-based studies.
Framing the problem
Our Business Unit asked us to support US expansion by improving early student retention.
To understand the challenges students faced and how to boost retention, we analyzed past interviews and partnered with User Research to run exploratory interviews and task-based studies.
Framing the problem
Our Business Unit asked us to support US expansion by improving early student retention.
To understand the challenges students faced and how to boost retention, we analyzed past interviews and partnered with User Research to run exploratory interviews and task-based studies.
Key problems
Lack of structure: The open-ended learning path felt confusing.
Existing commitments: Students preferred other familiar resources.
Time constraints: If students couldn’t find what they needed quickly, they left.
Expectation mismatch: Students expected an all-in-one solution but didn’t see it.
Key problems
Lack of structure: The open-ended learning path felt confusing.
Existing commitments: Students preferred other familiar resources.
Time constraints: If students couldn’t find what they needed quickly, they left.
Expectation mismatch: Students expected an all-in-one solution but didn’t see it.
Key problems
Lack of structure: The open-ended learning path felt confusing.
Existing commitments: Students preferred other familiar resources.
Time constraints: If students couldn’t find what they needed quickly, they left.
Expectation mismatch: Students expected an all-in-one solution but didn’t see it.
Potential solutions
Gamification and motivational copy.
Improved onboarding.
Structured, personalized study plans.
Progress tracking to show goal achievement.
Potential solutions
Gamification and motivational copy.
Improved onboarding.
Structured, personalized study plans.
Progress tracking to show goal achievement.
Potential solutions
Gamification and motivational copy.
Improved onboarding.
Structured, personalized study plans.
Progress tracking to show goal achievement.
Collecting insights
I gathered data from user interviews, Hotjar, literature, and competitor research.
I collaborated with data analysts to identify churn points and conversion trends.
Collecting insights
I gathered data from user interviews, Hotjar, literature, and competitor research.
I collaborated with data analysts to identify churn points and conversion trends.
Collecting insights
I gathered data from user interviews, Hotjar, literature, and competitor research.
I collaborated with data analysts to identify churn points and conversion trends.
Brainstorming & prototyping
We sketched out different study plan types and tested them using storyboard-style illustrations.
This rapid validation helped us refine concepts before wireframing.
Key findings:
Students preferred to customize their own plans.
AI-driven recommendations were highly desirable.
Brainstorming & prototyping
We sketched out different study plan types and tested them using storyboard-style illustrations.
This rapid validation helped us refine concepts before wireframing.
Key findings:
Students preferred to customize their own plans.
AI-driven recommendations were highly desirable.
Brainstorming & prototyping
We sketched out different study plan types and tested them using storyboard-style illustrations.
This rapid validation helped us refine concepts before wireframing.
Key findings:
Students preferred to customize their own plans.
AI-driven recommendations were highly desirable.
Shaping the flow
Through discussions with PMs, stakeholders, and UR, we refined the study plan creation process.
Key input factors included subject, end date, and daily study hours.
Shaping the flow
Through discussions with PMs, stakeholders, and UR, we refined the study plan creation process.
Key input factors included subject, end date, and daily study hours.
Shaping the flow
Through discussions with PMs, stakeholders, and UR, we refined the study plan creation process.
Key input factors included subject, end date, and daily study hours.
Wireframing & testing
We iterated on study plan builders, landing pages, and progress tracking.
User interviews helped us refine motivational elements and recommendations.
Wireframing & testing
We iterated on study plan builders, landing pages, and progress tracking.
User interviews helped us refine motivational elements and recommendations.
Wireframing & testing
We iterated on study plan builders, landing pages, and progress tracking.
User interviews helped us refine motivational elements and recommendations.
Hight-fidelity design and delivery
I presented our feature to cross-functional teams, sparking high-level discussions. During high-fidelity design, I ensured component states and animations were well-defined, creating polished UI and custom illustrations.
Hight-fidelity design and delivery
I presented our feature to cross-functional teams, sparking high-level discussions. During high-fidelity design, I ensured component states and animations were well-defined, creating polished UI and custom illustrations.
Hight-fidelity design and delivery
I presented our feature to cross-functional teams, sparking high-level discussions. During high-fidelity design, I ensured component states and animations were well-defined, creating polished UI and custom illustrations.
Design documentation
We detailed technical specs in a solution design document. Final designs went into sprints.
Design documentation
We detailed technical specs in a solution design document. Final designs went into sprints.
Design documentation
We detailed technical specs in a solution design document. Final designs went into sprints.
Implementation
Tickets with the final design version are going to sprints and I usually assure their quality from UI perspective.
During this phase I’m working closely with developers and if they have questions we discuss asap.
Implementation
Tickets with the final design version are going to sprints and I usually assure their quality from UI perspective.
During this phase I’m working closely with developers and if they have questions we discuss asap.
Implementation
Tickets with the final design version are going to sprints and I usually assure their quality from UI perspective.
During this phase I’m working closely with developers and if they have questions we discuss asap.
Launch and measuring the outcomes
We soft-launched the study plan feature to a small group of users, supported by surveys and user research. An A/B test provided valuable quantitative insights.
The results exceeded expectations—43 out of 50 test users gave us 5 stars and we rolled this feature to all the users.
Launch and measuring the outcomes
We soft-launched the study plan feature to a small group of users, supported by surveys and user research. An A/B test provided valuable quantitative insights.
The results exceeded expectations—43 out of 50 test users gave us 5 stars and we rolled this feature to all the users.
Launch and measuring the outcomes
We soft-launched the study plan feature to a small group of users, supported by surveys and user research. An A/B test provided valuable quantitative insights.
The results exceeded expectations—43 out of 50 test users gave us 5 stars and we rolled this feature to all the users.
Learnings & next steps
Learnings & next steps
We gathered user feedback and made necessary adjustments. One key learning was that trimming the feature too much required an extra sprint to fix issues. We also realized the need for better cross-team communication, as our A/B test was delayed due to misalignment. Lastly, setting clearer boundaries with stakeholders earlier would have streamlined the transition from feedback collection to implementation.
Overall, this project was a great learning experience, and I look forward to future challenges.
